Run 31 with KAFE 104.1 · October 2026
Partner with us this October
31 days of breast cancer awareness, and your business right in the middle of it.
A month-long campaign with real names, real families, and a whole community moving together.
What your business would be part of
Every day in October, Patrice from KAFE This Morning runs at least one mile in honor of someone a listener nominated: a neighbor in treatment, a survivor, or someone this community lost. We say that person’s name on the air, tell their story, and run their mile. Listeners all over the PNW run or walk theirs the same day.
The month ends on Friday, October 30 with a live 7am finale run at a local fitness club, location to be announced, and then Patrice broadcasting live from Mt. Baker Imaging’s walk-in mammogram party from 11 to 1.
It isn’t a logo slapped on a banner. It’s 31 days of the same message, repeated until it sticks: get checked, and the earlier the better. Partners are part of why that message reaches people.
1 in 8
About 1 in 8 US women will be diagnosed with breast cancer in her lifetime. Early detection changes how those stories end, and most people need a nudge to book the appointment.
Source: American Cancer Society
What you get
On the shirts
Your logo on the campaign shirts worn all month, at the Festive Friday pickup and at the October 30 finale.
Online all month
Your logo and a link right here on the campaign page, plus tags in our daily social posts under #KAFERuns31.
In the room on October 30
Presence at the finale run and at the walk-in mammogram party, both broadcasting live. The finale venue will be announced soon.
Your team, included
Your staff can run or walk their miles with us, log them in the KAFE Strava group, and get shout-outs on the air. It’s a good one for the group chat.
Content you keep
Event photos and audio you’re free to use in your own marketing, plus a thank-you on the air after the campaign wraps.
Ways to partner
Presenting partner
Your name in the campaign itself, your logo on the shirts and this page, daily mentions on the air, and presence at both October 30 events.
Good fit for: healthcare and clinics, or any business that wants the whole month.
Pink Friday partner
The October 30 finale: the 7am live broadcast from the host club, location to be announced, and the 11 to 1 mammogram party broadcast, with your team on site.
Good fit for: businesses that want face-to-face time with the community.
Shirt partner
Your logo on the sleeve or back of every campaign shirt, worn all month and photographed at every event.
Good fit for: retail, service and trades businesses.
Community supporter
In-kind help: printing, embroidery, water and snacks, gift cards for honoree families, a space for a group walk. Thanked on the air.
Good fit for: small businesses and nonprofits.
Dates to know
| October 1 | The campaign launches on the air. |
|---|---|
| October 3 | Logo artwork due if you want to be on the shirts. |
| October 5 | Shirt sign-ups close and the order goes in. |
| October 9 | Festive Friday shirt pickup. |
| October 30 | Pink Friday: the finale run, then the walk-in mammogram party. |
The earlier you’re in, the more runway you get on the air, and shirt placement closes October 3.
Let’s talk
Tell us a little about your business and which piece interests you. Someone from our team will get right back to you with the details, including what’s still available and what each partnership includes. Not sure which one fits? Say so and we’ll help you figure it out.
More about the campaign
See the whole thing
How it works, how listeners take part, and everything happening on October 30.
Nominate someone
Your business is made of people, and some of them have a name they’d love to hear on the radio. Anyone can nominate an honoree.
Run for them. Get screened for you.
Follow along with #KAFERuns31 and listen weekday mornings on KAFE 104.1.
