You probably know a lot of the ways companies trick you into buying stuff . . . like making something 49.99 instead of $50. But here are three tricks you might NOT know about.
1. They put things in tall, skinny packages. In most cases, they could fit the same product in a short, wide package. But studies have found that when we see a tall, narrow box, we automatically think there’s more in it.
2. They CLAIM something’s cheap, and we believe it. In a 2007 study, researchers offered overnight shipping for “a $5 fee.” Then they changed the ad so it said “a SMALL $5 fee” . . . and suddenly 20% more people were interested.
>3. Price anchoring. That’s the term they use when they put a price on something that’s way higher than they EVER planned on selling it for.
Like at a clothing store, you might see a tag that says the “original” price was $56. But in reality, the store NEVER sold it for that price. They just put it on there, because then you see $32 and think it’s a DEAL.
Mandy’s Fabulously Frugal Fact is made thrifty by:
Pacific Rim Outpatient Surgery Center
Wanna save money and lower your risk of infection when you need surgery? Tell your doctor about Pacific Rim Outpatient Surgery Center! Get the same surgery, performed by your own doctor, at a much more affordable cost!
Call (360) 788-7740 for more information!
