Make sure a sale is a sale! How? First, do your price research before you even go to the store. You have to be sure the sale really is a lower price, and not a marketing strategy to encourage you to spend more. Once you have researched the true price of a product, you are in a much better position to take advantage of special offer and really save money. “Buy one get one free”, “50% off”, and “Huge Discount” will only help you save money if the actual price you pay is lower than you would pay somewhere else for exactly the same product.