Ever notice the soundtrack to your shopping experience? The big box stores do it, your favorite boutique might, and the coffee shop too. That’s because the music you hear may directly influence how much money you spend there.

Shopping soundtracks are a thing…and not just to fill the background silence.  Music is specifically selected to create the perfect conditions for spending money. Retailers know that selling their products is largely about selling an emotion, and what’s one of the best emotional pulls?  Music.

There are such things as “audio architects” that box stores use to design a custom soundscape to alter your mood in a way that encourages spending. Pay close attention to the music next time you’re shopping, don’t let it lull you into a state where you pull out your wallet just because.

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