News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recent Headlines

in Entertainment

Jennifer Garner’s life ‘too boring’ for Instagram

Fresh
jennifer

The "Dallas Buyers Club" actress is adamant she won't join her husband, actor Ben Affleck, on Twitter either.

in Music

Cher hit with $10M discrimination suit

Fresh
cher

Three backup dancers are suing the legendary performer, saying they were fired for the color of their skin.

in Music

John Legend meets Lee Ann Womack on ‘Crossroads’

legend

The R&B hitmaker teams up with a country music legend for the latest edition of musical mashup show "Crossroads."

in Music

U2 teams up with Apple again – this time to stop piracy

u2

Bono says the group is working with the tech giant to develop a new file format that cannot be copied.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘The Voice’ vs. Jimmy Fallon

22-overlay1

Jimmy Fallon is back with another lip sync battle, but this time he faces off against two of music's biggest names.