News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

34 mins ago in Music

Paul McCartney and Skype make tech history

Fresh
paulmccartney

Paul McCartney is embracing modern technology by teaming up with Skype to launch the first ever audio emojis in time for Valentine's Day.

38 mins ago in Entertainment

Charlize Theron gearing up for ‘Fast 8’

Fresh
charlizetheron

The "Mad Max: Fury Road" star is in early talks to play the villain in the eighth installment of the hugely successful street racing series.

43 mins ago in Entertainment

‘Deadpool’ isn’t even out yet – but a sequel is in the works

Fresh
18-overlay-6

Ryan Reynolds suits up as the homicidal mercenary, aka Wade Wilson, in the adaptation of the Marvel comic book series, which opens Friday.

47 mins ago in Music

Gwen Stefani to make video history at Grammys

Fresh
gwenstefani

The No Doubt star will make history at the Grammy Awards on Monday when she acts out, films and broadcasts her new video during a commercial break.

1 hour ago in Entertainment

Move over Whopper, the King is adding hot dogs to its menu

Fresh
22-overlay-7

The world's most famous "dog" is helping the fast food chain promote its latest offering.