News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

‘Jersey Shore’ star heading to trial on tax evasion

Fresh
sorrentino

Reality TV star Michael "The Situation" Sorrentino pleaded not guilty to federal tax fraud charges.

in Music

One Direction’s new video stars a chimp and Danny DeVito

14-overlay2

The pop stars will release the music video tomorrow for their latest single "Steal My Girl" and it looks ... interesting.

in Viral Videos

WATCH: Justin Bieber’s boxing lessons

25-overlay3

The pop star is reportedly taking boxing lessons from Floyd Mayweather ... and Conan O'Brien has the footage.

in Viral Videos

The most epic safety video ever made

23-overlay2

New Zealand knows why you want to visit, and they're playing along.

in Music

Sam Smith, Mary J. Blige to perform at AMAs

samsmith

The breakthrough newcomers 5 Seconds of Summer will also take the stage at next month's American Music Awards.