News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Today in entertainment history: May 28

Fresh
tinaturner

A look at the news that made Hollywood headlines in years past.

in Entertainment

Tracy Morgan settles suit with Walmart over fatal crash

tracymorgan

The "SNL" star sued the retail giant over a semi crash that killed one man and left Morgan and two friends seriously injured.

in Viral Videos

Baby goat doesn’t care about dog’s nap

12-overlay3

Keep on keepin' on, goat. We like your style.

in Entertainment

LiLo is (finally) finishing her community service

lindsaylohan

The "Mean Girls" star had to log 125 hours before May 28 after a judge rejected her previous effort.

in Music

U2’s longtime road manager dead as band prepares for L.A. shows

U2

The tour manager worked with the band for more than three decades.