News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Music, Entertainment

Blake Shelton wants Luke Bryan to take his job

Fresh
blakesheltonlukebryan

If the country star ever decides to take a break from NBC's "The Voice," he already has a replacement in mind.

in Entertainment

Big bling: 100-carat diamond could fetch $25M at auction

diamond

Sotheby's will auction the stunning stone on Tuesday in NYC.

in Music

Zayn Malik looking to launch acting career

zaynmalik

So much for wanting to "live a normal life."

in Music

Confusion continues surrounding condition of Bobbi Kristina Brown

bobbikristina

Cissy Houston says her granddaughter has "irreversible brain damage," despite Bobby Brown telling concertgoers that his daughter is "awake."

in Music, Sports

Is R&B star Ciara dating Super Bowl champ Russell Wilson?

ciara

Rumor has it the "Goodies" hitmaker is dating the Seahawks QB.