News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

20 mins ago in Entertainment

‘Star Wars’ producers face charges in Harrison Ford’s on-set accident

Fresh
18-overlay-7

The "Indiana Jones" star broke his leg when the door of the Millennium Falcon fell on him during filming in 2014.

4 hours ago in Entertainment

‘To Kill a Mockingbird’ headed for Broadway debut

mockingbird

Harper Lee's classic novel is coming to Broadway for the first time in a new stage version written by "West Wing" writer Aaron Sorkin.

5 hours ago in Music

Paul McCartney and Skype make tech history

paulmccartney

Paul McCartney is embracing modern technology by teaming up with Skype to launch the first ever audio emojis in time for Valentine's Day.

5 hours ago in Entertainment

Charlize Theron gearing up for ‘Fast 8’

charlizetheron

The "Mad Max: Fury Road" star is in early talks to play the villain in the eighth installment of the hugely successful street racing series.

5 hours ago in Entertainment

‘Deadpool’ isn’t even out yet – but a sequel is in the works

18-overlay-6

Ryan Reynolds suits up as the homicidal mercenary, aka Wade Wilson, in the adaptation of the Marvel comic book series, which opens Friday.