News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Entertainment

Robin gig has gone to the girls

jenamalone

The superhero sidekick is set for a sex change in the upcoming "Batman V. Superman: Dawn of Justice" film.

in Music

Pitbull hosting American Music Awards again

pitbull

The rapper will front the 2014 show on Nov. 23, and says he's thrilled to be back.

in Music, Sports

San Fran bans Lorde’s ‘Royals’ for World Series run

lorde

California radio stations have removed the chart-topping song from their playlists.

in Viral Videos

If ‘WALL-E’ was a Christopher Nolan film

15-overlay3

Take a look at Pixar's "Wall-E" reimagined as if it was created by the director of "The Dark Knight."

in Entertainment

Jay Leno is the funniest man in America

jayleno

The former "Tonight Show" host received the Mark Twain Prize for American Humor at the Kennedy Center Honors.