Black Friday may be the busiest day to shop during the holiday season, but is that really the best day to shop? Here’s a little shopper’s pro secret — wait until December 4th. A new study from ShopperTrak says Wednesday, December 4th, is the best day to shop for gifts if you want to avoid the crowds and still have a great selection of holiday bargains.
… ShoperTrak also discovered that the appeal of Black Friday is at a five year high with 55% of saying we’ll likely shop at some point during the day.
… 9 out of 10 of us are planning to do at least some of our shopping online with a quarter of us using our mobile phone or tablet. That’s up a little from last year.
… A recent survey by Visa found we plan to spend between $301 and $800.